Role: Writer, Creative Director
Awards: Daytime Emmy Awards – Nominated – Best Promotional Announcement (Image)
PromaxBDA – Bronze Winner – General Channel Image Spot (Long Format)
Rather than make another traditional fundraising appeal, PBS wanted to create a brand anthem video that would engage viewers emotionally, reminding them of PBS’s role in their lives and as a public service.
Role: Writer, Creative Director
Awards: Hatch Awards - Silver - TV National Campaign
Role: Creative Director, Live Action Director
Awards: Clio Key Art – Gold Winner – Television/Streaming – Special Shoot Spot
PromaxBDA – Gold Winner – General Image Campaign
Hatch Awards - Silver Winner - TV National Campaign
Cablefax Trailer Awards – Winner – Best Branded Network
Cablefax ‘Faxies’ – Winner – Brand Image and Positioning Campaign
Role: Writer (concept), Creative Director
Cablefax Trailer Awards
Winner – Most Intriguing/Mysterious;
Honorable Mention – Returning Show/Series
Hatch Awards: Bronze - Videography
AMC invited us to pitch some conceptual, shoot-based promos for the second season of Better Call Saul. One of our most out-there concepts involved a mariachi band performing a song about Saul in a southwestern dive bar. The show’s producers loved the idea, and we began collaborating right away. Vince Gilligan even wrote the lyrics to the mariachi song himself, while we focused on the action and the characters that would populate the venue. A few weeks later we were shooting with Bob Odenkirk and a colorful cast of characters.
The spot got a lot of attention online with an exclusive debut on IGN and coverage by dozens of entertainment sites including IMDB, Uproxx, Promax, Design & Trend, and more. On Facebook, the spot recieved 1.5 million views, 34,0000 likes and 4,500 shares.
Here are screen grabs of some of the press and buzz the piece generated:
Role: Writer, Creative Director
One of our major initiatives during my time at Inspirato was to rework our public-facing home page to simply and cleanly distill Inspirato’s key offerings. The page offers a high-level summary of club member benefits and an intriguing glimpse of Inspirato properties and experiences.
Part of Capital One's CSR (corporate social responsibility) Program, this campaign sent 50,000 books to schools that needed them. The campaign took place on Capital One's social platforms and with in-branch posters and buttons.
Role: Senior Copywriter
U.S. Cellular was my main client at Mullen for a long time. I worked on the pitch that won the account, then on every facet of the business including an initial rebrand, then promotions, B2B, and customer retention.
I didn’t come up with the “Hello Better” tagline, but I did come up with this headline, which became one of the cornerstones of the new brand campaign.
Role: Senior Copywriter
These pre-game social posts reminded people about the joys of watching the game from the comfort of home.